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William & Mary’s Online MS in Business Analytics combines deep technical expertise with strategic business application.

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Are you ready to move beyond basic data analysis and step into strategic leadership roles that drive real business impact? In a data-driven economy, professionals who can master advanced analytics while translating insights into actionable business strategies stand apart.

But here’s the challenge: most analytics programs fall short. They’re either too theoretical, leaving you unprepared for real-world application, or too surface-level, failing to provide the deep technical expertise that sets you apart in a competitive market.

That’s where William & Mary’s Online MS in Business Analytics changes everything. This isn’t just another analytics program—it’s a career accelerator designed for ambitious professionals who want to lead with data. The curriculum goes beyond basic analytics, ensuring you master cutting-edge technical skills while learning to drive strategic business impact that commands attention in the C-suite.

With a flexible, 100% online format that fits your busy schedule, you can complete this advanced degree in just 16 months—faster than most part-time programs that often take two years. This is your opportunity to join an elite group of data leaders who don't just analyze numbers—they shape the future of their organizations.

PROGRAM DETAILS

• Complete in 16-18 months
• 100% online format
• 32 credits
• 8 core courses
• 2 prerequisite courses
• No GMAT or GRE scores required
• Multiple starts per year: Spring, Summer and Fall

Master Python, SQL, machine learning, AI and cloud computing while learning to translate data insights into strategic business decisions that drive measurable impact.

Earn the Foundations in Business Analytics Certificate in just five months at no additional time or cost, immediately enhancing your resume while you continue toward earning your full MSBA. With a curriculum designed for immediate workplace application, many students earn promotions while still enrolled. 

Join the graduates who received 32% salary increases and 78% who earned or expected to earn promotions, with alumni securing leadership roles at Fortune 500 companies across industries.¹

average salary increase reported after graduation¹

Best Business School for Learning²

Best Business Professors³

average salary for alumni surveyed shortly after graduation¹

of graduates received or expected promotions within six months of graduation¹

William & Mary’s Online MS in Business Analytics is an accelerated, technical program that bridges the gap between advanced analytics and strategic business leadership. Built around four core pillars—business acumen, mathematical modeling, computing technologies and communicating with impact—this 16-18 month journey transforms working professionals into data-driven leaders. 

The curriculum combines hands-on technical training in Python, R, SQL, machine learning and AI with strategic business applications, culminating in an industry-sponsored capstone where you’ll solve real business challenges for major organizations.

The Foundations in Business Analytics Certificate is also available as a structured pathway for career changers.

Master the Technical Skills That Set Leaders Apart

Your curriculum goes far beyond basic analytics, diving deep into the advanced technical and strategic skills that today’s data leaders need. You’ll master Python programming for data analysis, SQL for database management and machine learning algorithms for predictive modeling. Advanced coursework in artificial intelligence, cloud computing and prescriptive analytics ensures you’re prepared for the most sophisticated business challenges. But technical skills are just the beginning—you’ll also develop the business acumen to communicate insights effectively, influence decision-makers and drive organizational change through data-driven strategies.

Core Technical Skills You’ll Master:

• Python programming and advanced data manipulation
• SQL database management and optimization
• Machine learning algorithms and model deployment
• Artificial intelligence applications for business
• Cloud computing platforms and data architecture
• Prescriptive analytics and optimization techniques
• Data visualization and storytelling with impact
• Strategic business analysis and decision-making

Unlike programs that prioritize either technical depth or business application, William & Mary excels at both. You’ll master advanced programming and AI while developing strategic thinking that transforms data into business impact.

Work directly with Fortune 500 companies on live business challenges through your capstone project, giving you immediate credibility and practical experience that employers value.

From foundational certificate programs to dedicated career coaching through our Graduate Career Management Center, we provide structured support that ensures your successful transition into analytics leadership.

Your career advancement shouldn’t wait. While others spend years in theoretical programs, you could be mastering advanced analytics and driving business impact in as few as 16 months. Join the William & Mary Online MSBA graduates who are shaping the future of data-driven business.

Sources:

1. Based on a limited sample of self-reported data from alumni of William & Mary’s Online MSBA program from graduating cohorts between 2021 and 2025

2. Retrieved on May 5, 2025, from bloomberg.com/business-schools/william-and-mary-mason

3. Retrieved on July 29, 2025, from princetonreview.com/business-school-rankings?rankings=best-professors

William & Mary has engaged Everspring, a leading provider of education and technology services, to support select aspects of program delivery.

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