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Pursue the Online MBA with a marketing specialization or the Online MS in Marketing.

Marketing isn’t what it was five years ago, and it won’t be the same five years from now. If you’re a marketing professional ready to move beyond execution and into strategy, leadership and innovation, you need more than experience. You need a credential that sharpens your edge and signals your expertise.

William & Mary’s Raymond A. Mason School of Business offers two distinct online programs designed for professionals like you—each one built to advance your marketing career, but from a different angle:

Gives you a broad business foundation with the strategic perspective needed to lead across functions while letting you specialize in marketing analytics, marketing innovation or modern integrated marketing communications. It’s ideal if you want to pair marketing depth with enterprise-wide business acumen. 

A fully immersive marketing degree that goes deep into data analytics, innovation strategies and integrated marketing communications from day one. It’s built for professionals who want to accelerate into senior marketing roles with specialized expertise that sets them apart in a crowded field.

The question isn’t whether William & Mary is the right school—it’s which path is the right fit for your goals.

ONLINE MS IN MARKETING DETAILS

ONLINE MBA PROGRAM DETAILS

• Complete in as few as 16 months
• 2 opportunities to start per year
• 9 courses + 1 Weekend Residency
• 33 credits
• No GRE or GMAT required

• Complete in as few as 2 years
• 3 Marketing specializations
• 12 Courses + 1 Weekend Residency
• 49 credits
• No GMAT or GRE scores required

Lead With Data and Creativity

Advance Without Disruption

Apply Learning Immediately

Both programs develop “renaissance marketers” who combine analytical rigor with innovative thinking to drive business results in a digital-first world.

Flexible online formats, accelerated timelines and no GRE/GMAT requirement mean you can earn a top-ranked degree without stepping away from your career.

Real-world frameworks that challenge you to solve real business problems turn coursework into tangible career outcomes from day one.

Best Business School for Learning¹

Best Online Master’s in Business Programs (Excluding MBA)²

Best Business Professors³

A Curriculum Built for the Modern Marketing Leader

Whether you choose the MBA or MS in Marketing path, your coursework is designed to bridge the gap between data-driven strategy and creative execution. Both programs emphasize hands-on application, ensuring you graduate ready to translate insights into action and lead marketing teams that deliver measurable results

Skills You’ll Take Away:

• Advanced marketing analytics and data-driven decision-making
• Innovation strategy and new product/service development
• Integrated marketing communications across owned, paid, and earned media
• AI and digital technology application in marketing campaigns
• Quantitative and qualitative research and analysis techniques
• Cross-functional collaboration and strategic leadership
• Brand building, customer engagement, and campaign measurement

Not every marketing professional needs the same degree. William & Mary gives you a genuine choice: go broad with an MBA that builds enterprise-level business acumen alongside marketing specialization, or go deep with an MS in Marketing that immerses you fully in the discipline. Either way, you graduate from a top-ranked, AACSB-accredited business school with a credential that commands respect.

Theory alone doesn’t drive promotions. The MBA’s “Wicked Problem” framework and the MS in Marketing’s Marketing Challenge both require you to solve real business problems in your own organization or industry throughout the program. Past students have earned promotions before graduation. You’ll finish with more than a degree—you’ll have proof of impact.

Your William & Mary degree connects you to the Tribe—a powerful global alumni network spanning industries and leadership levels. Combined with a dedicated Graduate Career Management Center that provides personalized job search and negotiation support, you’ll have the tools and connections to accelerate your career long after graduation.

The marketing landscape won’t slow down—and neither should your career. Whether the Online MBA with a marketing specialization or the Online MS in Marketing is the right fit, William & Mary’s Raymond A. Mason School of Business is ready to help you take the next step. Request more information today and discover which path will get you where you want to go.

Sources:

1. Retrieved on February 12, 2026, from bloomberg.com/business-schools/william-and-mary-mason

2. Retrieved on February 12, 2026, from usnews.com/education/online-education/college-of-william-and-mary-231624/rankings

3. Retrieved on February 12, 2026, from princetonreview.com/business-school-rankings?rankings=best-professors

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